Pureen Maternity Toothpaste is specially formulated for pregnant and lactating mothers. This product is approved by the Malaysian Private Dental Practitioners’ Association (MPDPA) and certified halal. It is also suitable for the whole family.
Pureen Maternity Toothpaste does not contain sluoride, sodium lauryl sulfate and saccharin. Studies have found that fluoride is toxic to neurodevelopment. Excessive fluoride intake during pregnancy can cause adverse effects on neonatal neurobehavioural development.
Most commonly, pregnant women experience gum irritation, such as swollen and bleeding gums, beginning in the first trimester. The use of normal toothpastes which contain sodium lauryl sulfate, a detergent and foam booster can dehydrate and irritate the gum tissues. Sodium Lauryl Sulfate can also cause or worsen mouth ulcers as it dries out the protective mucous lining in the mouth.
Saccharin is an artificial sweetener synthesised from coal tar. It causes bladder cancer in male rats.
Pureen Maternity Toothpaste contains xylitol, a natural sweetener found in the fibres of many fruits and vegetables, including berries, corn husks and mushrooms. It helps to prevent tooth decay. Calcium and Phosphate ions are essential for the remineralisation of tooth enamel to help maintain strong teeth and protect against tooth decay.
Sodium lauroyl sarcosinate inhibits enzyme that breaks down sugars to acids. It also inhibits the growth of bad breath-causing bacteria in human saliva.